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Channel: Customer Experience | The Content Wrangler
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Content-Driven Customer Experiences: The 7th Era of Marketing

It’s difficult to recognize shifting trends and movements when we’re in the middle of them. Imagine a writer in the 1500s saying, “This is the Renaissance! I must create and compete in an era of...

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Five Things I Learned about Information Architecture from Abby Covert

Information architect Abby Covert is one of the most distinguished thought leaders in the field of information architecture. Over the past few years, she has introduced and promoted several innovative...

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Don DePalma

Don DePalma is an industry analyst, author, and corporate strategist with expertise in business- and marketing-focused application of technology. He is the founder and Chief Strategy Officer of market...

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Noz Urbina

Noz Urbina is a globally recognized leader in the field of content strategy and customer experience consultancy. He’s well known as a pioneer in customer journey mapping and adaptive content modeling...

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Colleen Jones

As CEO of Content Science, Colleen Jones is a content expert and Star Wars fan who has advised the world’s leading companies and organizations to become Jedi Masters of digital content. 6 of the...

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Cleve Gibbon

Cleve Gibbon helps global teams take a platform-first approach to effectively manage change as part of their digital transformation programs. His involvement cross-cuts creative, content, data,...

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Cognifide Ltd.

Why Cognifide Our name, Cognifide, brings together two words that underpin our business, cognition and fidelity. They reflect our experience, expertise and the nature of our relationships with our...

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Blend Interactive

Blend Interactive’s mission: being a partner. We’re more than just a web development shop. We are a partner, and with that comes all of the benefits of any business partner: communication, integrity,...

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Quark Software Inc.

Quark offers the only end-to-end content automation platform that enables the creation, management, publishing and delivery of content across print, Web and digital channels. Whether creating...

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The Need for Plain Language in “Terms and Conditions”

The biggest lie we tell almost daily is “I have read and understood.” Users who click “I agree” in order to access websites and apps are participating in a collective reflex. How can we agree to terms...

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